Creative Director
2022 – PresentStudio North · Sofia
Lead a team of five across brand, web, and motion. Set creative direction for 20+ launches and rebuilt the studio’s design process end to end.
Designer & Photographer
Designer & Creative Director — experience, skills, and selected work.
Designer & Creative Director
Multidisciplinary designer with 8+ years leading brand and product work for studios and startups. I turn fuzzy ideas into crisp, usable things — and ship them.
Studio North · Sofia
Lead a team of five across brand, web, and motion. Set creative direction for 20+ launches and rebuilt the studio’s design process end to end.
Brightline · Remote
Owned the design system and the core checkout flows for a fintech app used by 200k people. Cut checkout drop-off by 18%.
Freelance
Brand identities, websites, and campaign work for studios, restaurants, and early-stage startups.
National Academy of Art · Sofia
Graduated with honours. Focused on typography and editorial design.
Sofia College of Arts · Sofia
IxDF
Figma
Full identity refresh for a 30-year-old industrial supplier.
End-to-end product design for a mobile-first bank.
A fast, playful storefront for an indie hardware brand.